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FH Steyr - Studium Global Sales and Marketing - GSM (FH-Bachelor) (Vollzeit)

Adresse: 4400 Steyr,
Wehrgrabengasse 1-3
Tel: +43 (0)50804-33500
Fax: +43 (0)50804-33599
E-Mail: gsm@fh-steyr.at
Homepage: http://www.fh-ooe.at/gsm

Studiengangsleiter: FH-Prof. DI Dr. Margarethe Überwimmer
Studieninformation: Verena Gerstmayr
Tel 050804-33500
Fax 050804-33599
Berufsfeld: Wirtschaft & Management
Studienart Bachelorstudium
Organisationsform: Vollzeitstudium
Unterrichtssprachen Englisch
Abschluss Bachelor of Arts in Business (BA)
Studiendauer: 6 Semester
Zahl der Studienplätze pro Jahr: 51
Auslandssemester: verpflichtend an einer der 100 Partneruniversitäten weltweit
Studienbeitrag: 363,36¤ / Semester

Bewerbungsfrist: 31. Jänner, 31. März und 30. Juni

Infotag: 07. November 2018

Tag der offenen Tür: Freitag, 22. März 2019

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Qualifikationsprofil & Berufsbild

The globalisation of the world economy creates interesting challenges and opportunities to work in the export sector or go abroad and experience another culture for a few years. Austria’s export economy has succeeded in setting international standards in many fields, notably industrial plants, machinery and technical goods. These global operations generate a great demand for suitably qualified sales and marketing personnel. The Bachelor’s degree programme Global Sales and Marketing is designed to provide its students with all the skills they need to meet this demand and is held entirely in English.

Focus of Studies:

  • Practical and application-oriented tuition in sales (management) for industrial customers
  • B2B marketing to be able to sell products and services to companies world-wide
  • Important qualifications in order to work in the export business & international trade
  • Intercultural management to deal with cultural differences around the globe
  • Technical basics that enable the students to work in a B2B Environment
  • Three foreign languages taught by native Speakers
  • Social skills needed for dealing with top customers and being successful in foreign countries


Studienziel & Studienschwerpunkt

Graduates of the Global Sales and Marketing Bachelor’s degree programme are qualified to work in a company of any size and in all sectors. A typical job description would be a management position in a foreign subsidiary of a European company; this might include the post of product manager, key account manager or marketing, export and sales manager.



University entrance qualification (e.g. A-Levels, university pre-entry certificate, completed vocational matriculate exam)

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