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FH Wels - Studium Innovation and Product Management (FH-Master) (Vollzeit)

Adresse: 4600 Wels,
Stelzhamerstraße 23
Tel: +43 (0)50804-43041
Fax: +43 (0)7242 72811-943041
E-Mail: sekretariat.ipm@fh-wels.at
Homepage: http://www.fh-ooe.at/ipm-ma

Studiengangsleitung: Prof. (FH) DI Dr. Michael Rabl
Studienberatung: Angela Ahgow Puehringer
Berufsfeld: Wirtschaft & Technik
Studienart Masterstudium
Organisationsform: Vollzeitstudium
Unterrichtssprachen Englisch
Abschluss Master of Science in Engineering (MSc)
Zahl der Studienplätze pro Jahr: 23
Studienbeitrag: 363,36¤ / Semester

Bewerbungsfrist: 31. Jänner, 31. März, 30. Juni, 31.August

Infotag: 07. November 2018

Tag der offenen Tür: Freitag, 22. März 2019

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Qualifikationsprofil & Berufsbild

Career Profile
Graduates of this degree programme are prepared for management positions in technical product development, innovation and design, product management and marketing in international technology companies. Being responsible for high-tech products and services they play a decisive role in the conception and market positioning of technical innovations and thus secure the long-term success of companies. Additionally they possess core competence in strategic R&D and innovation management. They develop sound marketing and design strategies to differentiate their products from those of competitors.


Studienziel & Studienschwerpunkt

Today, if a company wants to succeed internationally, it must be capable of innovation. This can only be achieved by treating innovation as a process. What characterizes such a process of innovation leading to sustainable success? Holistic integration of marketing, design and technology, combined with strategic thinking is the only way to develop product and service innovations in a sustainable way. This is the main focus of this Master’s degree programme. In an interdisciplinary training concept, the various aspects of integrated innovation and product management are taught both theoretically and practically. This degree programme provides a comprehensive education in Mechatronics, Innovation Management and Marketing, complemented by the know-how delivered in two specialisations, namely ’Product Concept Design‘ and ’Development Process Engineering‘.

  • Strategic Innovation and Technology Management: Planning of innovation strategies; management and monitoring of innovation processes, especially at the front end.
  • Trends for Innovation: special topics like sustainability, bionics and rapid prototyping to support innovations.
  • International Product – Marketing: Planning and implementing of business- type-specific global marketing and product strategies.
  • Specialization ’Product Concept Design‘: Developing of products and design concepts; integration of all design-relevant factors in the innovation process
  • Specialization ’Development Process Engineering‘: sub-system of R&D management, which coordinates planning, managing and controlling.


Completed Bachelor’s degree (180 ECTS or equivalent) with Management or Engineering and English background.

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