FH Steyr - Studium Global Sales and Marketing - GSM (FH-Master) (Vollzeit/Berufsbegleitend)

Austria’s export economy has succeeded in setting international standards in many fields, notably in industrial plants, machinery and technical goods. These global operations generate a high demand for suitably qualified sales and marketing personnel. The geographical focus of the degree programme is on emerging markets.

Focus of Studies:

• Sales and Sales Management: ability to conceptualize, evaluate, push forward and control strategic sales decisions.
• B2B Marketing: ability to develop and push forward strategic marketing concepts for investment goods including background challenges of a cross-cultural character.
• Cross-cultural Sales and Management: profound introduction to cultural differences and similarities around the globe in order to be able to react in a professional way when faced with challenges of this kind
• Practical Skills: we connect the complex structure of the scientific background needed with the immediate application in real industrial life, especially in emerging markets.
• Management/Leadership Skills: a special module with the chance to develop good insights into management and leadership challenges of an international job profile.