FH Steyr - Studium Global Sales and Marketing - GSM (FH-Master) (Vollzeit)

Allgemeines: Adresse: 4400 Steyr, Wehrgrabengasse 1-3 Tel: +43 (0)50804-33600 Fax: +43 (0)50804-33699 E-Mail: gsm-master@fh-steyr.at Homepage: http://www.fh-ooe.at/gsm-master Kontaktinformation: Studiengangsleiter: Prof. (FH) Dr. Hannes Hofstadler Studienberatung: Aline Kesehage Tel: 050804-33600 Fax: 050804-33699

Studieninfo: Studienbeginn: 2008/09 Berufsfeld: Wirtschaft & Management Studienart Masterstudium Organisationsform: Vollzeitstudium Unterrichtssprachen Englisch Abschluss Master of Arts in Business Zahl der Studienplätze pro Jahr: 15 Auslandssemester: verpflichtend an einer Partneruniversität Studienbeitrag: kein     Termine: Bewerbungsfrist: 31. Jänner, 31. März, 30. Juni Tag der offenen Tür: Freitag, 23. März 20129 - 18 Uhr Infotag: 16. November 2012 9 -18 Uhr

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Qualifikationsprofil & Berufsbild				Austria’s export economy has succeeded in setting international standards in many fields, notably in industrial plants, machinery and technical goods. These global operations generate a high demand for suitably qualified sales and marketing personnel. Career profile The Master programme “Global Sales and Marketing” (GSM) trains you to DEVELOP and MANAGE the future sales, sales management and marketing activities for international companies. For such managers, it is a prerequisite to be aware of cross-cultural challenges created by the globalisation of the world economy.
Studienziel & Studienschwerpunkt				The fascinating concept of this interdisciplinary degree programme is based on the following core competences: >> Sales and Sales Management You will be able to conceptualise, evaluate, push forward and control strategic sales decisions. You will understand the manifold layers of the subject ”Sales“ from the perspective of e.g. innovation, cross cultural management, purchase and will be able to develop logical alternatives for proactive action for yourself. >> B2B Marketing You will be able to develop and push forward strategic marketing concepts for investment goods including background challenges of cross-cultural character. You will get a profound knowledge about the specifics of organizational buying behaviour and you will be able to make marketing-related decisions on the basis of profound analyses. >> Cross-cultural Sales and Management You will get a profound introduction into cultural differences and similarities around the globe in order to enable you to react in a professional way when challenges of that kind have to be mastered. The compulsory semester abroad and field trips will give you further profound crosscultural insights. >> Practical skills As a ”University of Applied Sciences“ programme, we connect a complex structure of the scientific backgrounds needed with the immediate application in real industrial life, especially in the home market EU and in emerging markets. >> Management and leadership skills A special module will give you the chance to develop good insights into management and leadership challenges of an international job profile. Specialisation In semester 3, you have the choice between a B2B marketing major and a sales management major, giving you the chance to deepen your knowledge in one of the two main areas of this programme. The geographical focus of the programme is on the EU as “home market“ and the BRIC countries.